phase 1
Strategy
phase 2
Messaging
phase 3
Sell With Clarity
phase 1
Set Your Strategy
One 90-Minute Strategy Session
We begin with a strategy session to understand the results you’re getting today from your message, how you’re communicating, and where it’s showing up.
From there, we define who you need to reach, the message that will resonate, and where it needs to go to drive better results.
in phase 1, we:
Define your ideal customer and target audience
Identify where to reach them and how to engage
Align your products, services, and revenue priorities
Map your client journey and key touchpoints
By the end of this phase, you’ll have a clear direction for who to target, where to reach them, and how to get customers to start working with you.
phase 2
Full-Day Messaging Workshop
The centerpiece of the Messaging Transformation Program
We get together with your team for a full-day, in-person workshop where we introduce the StoryBrand frameworks and guide you as you apply them to develop your message.
From there, we work together to build clear messaging for each stage of the customer decision process so your entire team communicates consistently and your value is easy to understand.
in phase 2, we:
Learn the StoryBrand frameworks for clear communication
Develop messaging for curiosity, enlightenment, and commitment
Build the tools you use to engage customers throughout your sales cycle
Create a clear structure for sales meetings and proposals
By the end of this phase, your team will have developed clear messaging and tools to communicate your value across every stage of the customer decision process.
phase 3
Sell With Clarity
Two 90-Minute Working Sessions
After the messaging workshop, we continue with follow-up sessions focused on helping your team use the message you developed across every place you communicate with your customers.
These sessions ensure your message is applied consistently across your entire sales process from attracting leads and guiding sales conversations to presenting proposals, closing business, and driving customer service, retention, account management, and growth.
in phase 3, we:
Turn your message into practical tools your team uses every day (one-liners, pitch decks, proposals, emails, social media posts, and marketing collateral)
Learn how to use your message to guide customers through every stage of your sales process
Practice real sales conversations with guided role play so your message feels natural and effective
Apply your message to real opportunities and upcoming meetings to improve your results
By the end of this phase, your team will confidently use your message across every stage of your sales process to engage customers and move opportunities forward.
Two Ways to Go Through This Program
Small Group
Join a small group of up to 10 business owner and transform your sales messaging together.
$495
Per person
Private Client
Work directly with us through a more personalized experience tailored to your business.
$2,995
total investment
we will discuss the best option for you on your transformation call
Start Transforming Your Message Today
Your Free Transformation Call Is the First Step
We’ll look at the results you’re getting from your message now and see how we can guide you to a better place.
Based on that conversation, we’ll walk through how you can work with us and the determine the level of engagement that best fits your business.
